Ag Data Coalition

Putting Farmers in the Driver's Seat

Author : Chris Martin

Opinion: Data Farming is Agriculture’s Future

One of the most valuable commodities cultivated by farmers today is the information their tractors, harvesters and aerial drones collect… So who owns the data? Is it the farmer who collects it? Is it the equipment manufacturer that makes data collection possible? Or is it the farm service provider who knows how to analyze the data and make it useful?

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