The ADC’s mission is to help farmers better control and manage their electronic data and promote innovation and progress in the agricultural marketplace. The ADC works toward this goal by collaboratively working to educate the industry on the value and importance of farmer controlled data.This is done through various activities including webinars, news publications, supporting university precision ag programs as well as member participation in various industry events and forums.
Additionally the ADC helps illustrate the value of on-farm data by working with universities and other research organizations to better manage the data collected though on-farm research trials while maintaining farmer control of the data generated from their operations.