(Last Updated: October 25, 2024)
At Ag Data Coalition (ADC), we are dedicated to safeguarding the confidentiality, integrity, and security of your Personal Information and Ag Data. Collectively, we refer to these as “Data,” and “Your Data” specifically pertains to the data that belongs to you.
We utilize secure cloud services to store Your Data, ensuring it’s accessible via the Internet while implementing industry-standard security measures to protect it. As data privacy and protection in agriculture continue to evolve, we pledge to regularly review and update our policies to meet new challenges.
This Privacy Policy (“Policy”) is part of and incorporated into our Terms of Service (“Terms”), which you can access at ADC Terms of Service. Any capitalized terms not defined in this Policy have the meanings assigned to them in the Terms. By agreeing to the Terms and using ADC’s services (“Services”), you consent to this Privacy Policy and its provisions.
How ADC Collects and Uses Information
This Privacy Policy covers:
- Personal Information: This includes any data that can be used to identify, locate, or contact you. Examples include your name, mailing address, phone number, email address, credit card information, and certain non-personally identifiable information from your computer related to your use of ADC’s Services. This also includes statistics like how often backups are started and completed, performance metrics, and configuration settings.
- Ag Data: This refers to any data or information related to your operations or equipment that you send to, receive from, or transmit to others via ADC. It also includes any data that you authorize ADC to generate or create, which does not constitute Personal Information. Ag Data includes, but is not limited to, information and data related to your:
- Agronomic Data: Includes crop and field information such as planting data, seed type, yield, disease and pest management application, fertilization, and prescriptions.
- Land Data: Comprises soil and fertility data, topographical, elevation, watershed, and drainage data, geospatial information, and tillage and conservation data.
- Farm Management Data: Encompasses information related to financial, tax, employment, commodity price, regulatory compliance, supply chain, and other management data.
- Machine Data: Covers telematics information, machine health, fuel consumption, load, use, and other machine performance data.
- Climate and Weather Data: Includes precipitation, wind speed and direction, temperature, and other weather-related information.
- Livestock Data: Contains animal identification and pedigree, genetic and genomic information, feed consumption, production and other data related to livestock.
These categories are illustrative but not exhaustive of the types of information our Services may collect from you. Collectively, this information is referred to as your “Ag Data” in this Agreement.
- Your Ag Data: This refers to the Ag Data you send to, receive from, or transmit via ADC, or data you authorize ADC to generate or create. When you send Ag Data files to or receive Ag Data files from ADC, we collect the information sent or received. The specific data we collect depends on the type of files you exchange, which may include the types of data outlined in the previous section. We do not restrict or limit the types of data you may exchange through ADC, as long as it does not violate the Terms.
By accessing or using the Services, including installing any software from ADC’s site, you expressly consent to the collection, processing, and use of your Personal Information and Your Ag Data according to this Privacy Policy and the Terms. By providing ADC with any data, you represent that you exclusively own the data and that no other person or entity has an ownership interest in it.
Cookies and Other Technologies
ADC uses “cookies” and similar technologies to gather data that helps us understand and enhance the usability, performance, and effectiveness of our website. Cookies are small files sent to your browser and stored on your computer. If you prefer not to accept cookies, you can adjust your browser settings to reject them or to notify you when a website attempts to place a cookie in your browser. Please note that rejecting cookies may impact your ability to use some features of our Services.
ADC collects general information about visits to our website, the files you’ve transferred, your computer’s configuration, and its interactions with ADC. We use this data to provide our Services, analyze website traffic and downloads, offer technical support, improve our website, and ensure the best possible online experience for our users.
Use of Your Data
ADC will not sell or distribute your data to third parties without your authorization. Occasionally, ADC may share information about other services that might interest you. To change the types of communications you receive from us, click the appropriate link in any ADC email or email your request to [email protected].
Opting out of promotional emails will not affect service-related, transactional, or legal communications. See full terms at ADC Terms.
ADC will not view the contents of your account without authorization. However, we may view your file system information (e.g., file folder names, file extensions, sizes) for backups, system optimization, quality control, and support. Disclosure of your data, including account contents, will only happen if required by law or authorized by you.
ADC helps you efficiently collect, share, archive, integrate, and use your Ag Data and allows others you authorize to access your data. ADC may make backup copies of data you send to us for archival purposes.
How You Can Access or Correct Your Personal Information
You can access and update Your Data by entering Your valid login credentials at ADC’s password-protected, web-based administrative console or by e-mailing ADC at [email protected].
How We Use Information & Data (the “Purposes”)
ADC uses Personal Information and Ag Data for a variety of purposes, including:
- Customer Support: to validate the caller is who they are in order to avoid disclosure of Personal Information to a third party;
- Product Support: to answer your questions about the use of ADC; and
- Provide Services: to provide you with Services in accordance with the Terms of Service: https://agdatacoalition.org/terms-of-service
What We Do Not Do with Your Data
You maintain ownership of all your Ag Data and personal information. ADC will not distribute or disclose your data without your authorization, unless required by law.
This means:
- We do not sell your personal information or Ag Data.
- Except as disclosed in this policy or in the terms, we do not use your personal information or Ag Data to advertise or market to you.
- Except as disclosed in this policy or in the terms, we do not use your personal information or Ag Data to sell you additional products or services.
- We will not transfer your personal information or Ag Data to any third party without your authorization.
- We will not allow any third party to access your personal information other than as required to provide you with the services that ADC is contractually obligated to provide to you.
You may authorize distribution of your Ag Data or personal information to others within the ADC repository, or allow specific third parties to access it. Any such third parties will be required to abide by the https://agdatacoalition.org/data-access-agreement
Payments
The ADC may use third-party services for payment processing (e.g. payment processors).
The ADC will not store or collect the user’s payment card details. That information is provided directly to its third-party payment processors whose use of the user’s information is governed by their use agreement. All payment processors must adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
Disclosure of Your Personal Information to Protect our Rights or if Required by Law
Notwithstanding the foregoing, ADC reserves the right to share or disclose your Personal Information when ADC determines, in its sole discretion, that the disclosure of such information is necessary or appropriate:
- To enforce this Privacy Policy or the ADC Terms of Use or to address your breach of the same;
- To prevent prohibited or illegal activities; or
- When required by law, rule, regulation, court order, subpoena or other legal process.
Access to Information by ADC’s Business Partners
ADC uses trusted third parties, such as cloud storage providers and telecommunications companies, to help us provide Services to you. In order for such third parties to help us provide Services to you, we must transmit your Ag Data and Personal Information to them for storage. This is a necessary feature of ADC, and the agreements we have with these trusted third parties prohibit them from distributing or disclosing Your Ag Data and Personal Information except as authorized by this Policy or You or as required by law.
Data Transfer
Your information, including data, is processed at the ADC’s hosting locations and in any other places where the parties involved in the processing are located. This means that this information may be transferred to — and maintained on — computers outside the user’s state, province, country, or other governmental jurisdiction where the data protection laws may differ from the user’s.
The ADC will take all reasonable steps to ensure that data is treated securely and in accordance with this Agreement. No transfer of data will take place to an organization or a country unless there are adequate controls in place including the security of data and other information.
Getting a Copy of Your Data
While Your account is active and in good standing you are able to download any or all of the Ag Data your have stored in the ADC system at any time. If You terminate or do not renew Your account, the ADC will not be obligated to make Your Ag Data available to you in response to a request received more than 30 days after termination of Services or termination of your relationship with ADC. ADC reserves the right to destroy Your Ag Data and Personal Information without notice to you 30 days following termination of Services or termination of your relationship with ADC. To the extent You are obligated to retain any information or data included in Your Ag Data or Personal Information for some period of time—whether it be for insurance, legal, or other reasons—you are responsible for doing so. ADC bears no responsibility for retaining Your Data for such periods of time
Deleting Your Data
If we receive a request from You within 30 days after the end of your subscription term to delete Your Ag Data or Personal Information from ADC, we will comply with such request within 90 days. In the event you had previously authorized the disclosure of Your Ag Data or Personal Information to a third party through ADC, ADC is not obligated to ensure that the third party deletes whatever information you shared. In the event you request that ADC delete Data you had previously agreed to share with a third party but that had not yet been transmitted, you agree that you are responsible for any damages to the third party as a result.
Changes to This Policy
ADC may change this Privacy Policy from time to time. When ADC makes changes to this Privacy Policy, ADC will notify You in some reasonable manner, for example emailing the main contact for Your account with a summary of the changes and a link to the updated Policy or Policies. We encourage You to periodically review this Privacy Policy and other policies online at https://agdatacoalition.org/terms-of-service
Unauthorized Access to Your Data
Although ADC uses commercially reasonable efforts to protect the security of Your Ag Data and Personal Information, we recognize that it is possible that someone may improperly gain access to or disclose Your Ag Data. Since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. If we learn that any of Your Ag Data or Personal Information on our system has been improperly accessed or disclosed, we will contact you as soon as practicable in a reasonable manner, for example, by emailing the main contact for Your account with a description of what happened.
Sale of ADC
In the event ADC is sold, your personal information and Ag Data will not be transferred to the new owner unless you provide explicit authorization. We agree that any new owner will be obligated to abide by this Privacy Policy as in effect at that time, subject to change as permitted by applicable law. Unless changed as provided above or as otherwise permitted by applicable law, any sale of ADC will not affect this Privacy Policy.
No Information from Children Under the Age of 18
ADC is a service for use in the agricultural community. It is not intended for children or anyone under the age of 18.
Questions and How to Contact Us
If you have any questions, concerns, complaints, or suggestions regarding our privacy policy or otherwise need to contact us, please email [email protected] or contact us by US postal mail at the following address:
Agricultural Data Coalition
4170 Allium Ct.
Springfield, Ohio 45505